WOKE
Industry news, trends and insights
The Anatomy Of A Running Shoes
There’s a lot that goes into the design of ASICS running shoes. Each shoe contains a detailed and purpose-built style that includes advanced materials to work with your feet and a technical design to provide you with a great fit and an even better running experience
Running Shoes That Protect Ankles and Knees
Runners are usually aware of the need to be proactive in taking care of their joints. Since running is a sport that can take its toll on the ankles and knees, runners are no strangers to aches and injuries. Proper running shoes designed to protect the ankles and knees can help.
Nike’s Most Sustainably-Minded Performance Shoe Yet
The Nike Air Zoom Alphafly Next Nature takes Nike’s most elite performance shoe and recreates it with circular design principles. It is Nike’s most sustainably-minded performance shoe to date.
WHAT SHOES ARE BEST FOR LONG-DISTANCE RUNNING?
Your mileage, run type, and run surface may fluctuate from week to week—every run has a purpose and so does each of our running shoes. We’ll help you pick just the right pair (or pairs), based on your preferred fit, the types of runs you do, and your running surface.
Step Into the Ring With the Lucha Libre Collection
A new Lucha Libre footwear and apparel collection inspired by the fabled wrestling culture, complete with loud masks, boisterous costumes and a dose of showmanship.
Winter Up With Jordan Brand Retros
The Jordan Brand Holiday 2021 Retro Footwear collection brings outdoor utility to fresh, seasonal color twists, creating a lineup ready to be worn in and out of the cold.
The Air Max 90 LHM Puts Family First
The Air Max 90 Latino Heritage Month focuses on the importance of the family unit in Latino culture and celebrates the power of community through heritage silhouettes.
SHE MOVES US - NOMZAMO MBATHA launches first collection with PUMA
Nomzamo is part of our SHE MOVES US campaign. The collection of footwear, apparel, accessories for women was designed around Nomzamo's lifestyle of intense travel, activism and African summer
The Nike Rawdacious Colorway Celebrates the Unity of Sport
Nike’s Rawdacious colorway palette for Tokyo— a combination of white as a primary, with components of pink blast, total orange and bright crimson — is another example of how Nike uses color to imbue deep cultural, psychological and emotional value in its footwear.