Welcome a dramatic sports season with an equally dramatic limited edition fashion collection from Nike
The 2020 Tokyo Olympics is a huge event for sportswear brands. Being invited to design uniforms for competing athletes is a great promotional opportunity for brands. The spirit of promoting sports and fitness will also encourage more people to exercise more enthusiastically.
In celebration of the Tokyo Olympics, Nike has teamed up with four designers from four hypebeast fashion brands for a limited-edition collection. They are Virgil Abloh from Off-White, Chitose Abe from Sacai, Jun Takahashi from UNDERCOVER, and Yoon Ahn from AMBUSH. They will launch sportswear and athleisure collections that revolve around different perspectives on fitness.
Nike's special, limited-edition collections for the 2020 Tokyo Olympics
The Nike x Sacai collection for the 2020 Tokyo Olympics features T-shirts, windbreakers, and even skirts made of absorbent material. Photo: Nike
Nike x Sacai is a luxury athleisure collection. “We combined the Sacai identity with sportswear to create clothes that can be worn not only during training but also during everyday activities,” says Sacai designer Chitose Abe.
The Nike x AMBUSH collection is inspired by motorcycle racing culture. Photo: Nike
Nike x AMBUSH reimagines sportswear with a futuristic style reminiscent of Tokyo’s multi-colored neon lights. “I wanted to experiment with something a little bit daring. The fun thing about fashion is that all the new elements can be combined with comfort,” says AMBUSH designer Yoon Ahn.
Nike x UNDERCOVER will surely be of interest to young basketball enthusiasts. Photo: Nike
Nike x UNDERCOVER combines classic basketball silhouettes with Japanese street culture.
T-shirts, shorts, pants and socks are the four items that make up the Nike x Off-White collection. Photo: Nike
Nike x Off-White combines art with an objective look at the future of sportswear. The collection will feature t-shirts, sports bras, shorts and socks, printed/woven with the quirky patterns that are Off-White's signature.
Hypebeast shoes will cause a fever among sneaker enthusiasts
Nike's four Tokyo Olympics special collections are mostly apparel. However, for the AMBUSH and UNDERCOVER collections, Nike will release the Dunk High. They are reimagined with the identities of two designers, Yoon Ahn of AMBUSH and Jun Takahashi of UNDERCOVER.
The Dunk High 1985 from the Nike x UNDERCOVER Tokyo Olympics limited edition collection. Photo: Nike SNKRS
The shoe that collaborated with UNDERCOVER is the Dunk High 1985. The silhouette is kept from the original. But this shoe is made of black leather combined with red, with a lacquer-like sole - the favorite colors of the UNDERCOVER brand.
